Marketing

For enterprises operating in business-to-business (B2B) environments, marketing has a heavier responsibility for increasing revenue than for building a brand.  Historically, the sales discipline has always been held accountable for hitting their numbers, whereas marketing has typically been held to a less stringent standard for driving top-line revenue growth.

Competitive pressures in today’s marketplace call for greater accountability for the marketing dollar spent.  Marketing is increasingly held accountable for delivering measurable results.

Part of the problem is marketing’s own self-alignment with functions other than sales. A focus towards other marketing activities e.g. assessment of market needs, marketing communications, PR, etc., all too often strips the marketing department of the resources and talent needed to generate qualified leads for the sales organization.  And too, product positioning all too frequently stops short of developing usable messaging for communicating product/service benefits to prospective customers through sales in a way that fits the sales process.  The pressure by executive management to achieve revenue and profit objectives is rapidly forcing marketing rethink its role in driving sales performance.

Opus One is equipped to address the challenges of sales and marketing through people and process to bring about alignment that delivers greater efficiencies and effectiveness for the enterprise and ultimately driving incremental levels of revenue growth for business.